.Manly Bands is a direct-to-consumer dealer of men's bands. The company introduced in 2016 after John Ruggiero, the co-founder with his other half Michelle, couldn't discover a suited wedding celebration band.This is Ruggiero's 2nd look on the podcast. In April 2021, our company talked about the business's beginning, unique ring products, as well as more. Ever since, Manly Bands has acquired its own manufacturer. The manufacturing of rings from, state, Jack Daniel's whiskey barrels or even Fender guitar strings develops convincing video recording, claims Ruggiero, perfect for narration on social media sites and somewhere else.The whole entire sound of our talk is inserted below. The records is actually revised for length as well as quality.Eric Bandholz: Give our team a review of what you do.John Ruggiero: My spouse, Michelle, and also I started an online ring business referred to as Manly Bands in 2016 to address a trouble of wedding ceremony bands for guys. Our company were merely married. I possess big fingers as well as couldn't locate a ring that I liked that was certainly not overpriced. My choices were ordering from a catalog or even having one thing custom-made.I ended up acquiring coming from a website. The band got here in a flat mailer, without box or client service. It was a terrible adventure through today's ecommerce requirements.Our company got married, moved to Florida, and also needed to have a task. We told our own selves, "We're both business owners. Why don't our experts generate our very own business?" Our experts explained the types of complications our experts will found as well as how to resolve all of them. My ring experience showed up, and our experts chose to attempt to resolve it for various other people.Our goal when our experts started was to spend rent. Our experts believed making a couple thousand dollars a month from this would certainly be actually superb. Our team considered it a lifestyle business, certainly not high-growth. It was only Michelle as well as me in our garage designing rings as well as delivering all of them bent on clients. We had hit on something. Our notification resonated along with prospects.Michelle as well as I create a great team. I generate tips, as well as she is actually the implementer. A considerable amount of our results goes to her imaginative mind. She titles the bands and also develops personas. She attaches the bands to consumers. Describing a ring exclusively as "eight-millimeter black" failed to suffice.Our experts created rings coming from distinct components, including Jack Daniel's barrels or even exclusive metallics. Business took off. Since then, our team have actually expanded substantially. We right now have more than 55 people in the Manly Bands loved ones. About half of those are ring craftsmens who function in our just recently obtained production store in Utah.Bandholz: When performed you acquire a maker?Ruggiero: Regarding a year as well as an one-half back. Our team had actually been their customer for a long times, so we understood them properly. The majority of their business was actually wholesale, which really did not enthusiasm our team-- going to mom-and-pop jewelers. They kept their retail customers and also trademark name. Our company obtained a number of their assets as well as delivered over workers.Bringing on a production staff has actually been one of the best points our team've carried out. It's been actually awesome to head out there certainly and also watch all of them create bands out of Fender guitar strings or metallic from an M1 Abrams tank.Bandholz: Just how performs in-house production influence advertising?Ruggiero: It's been huge. Taking an electronic camera to the other side of the workplace and filming the staff making use of lathes to reduce the metal rods or scotch gun barrels in to bands produces incredible online video. Our experts possess our video camera team on the market constantly. Our company use that footage on our social networks and in our ads and also newsletters. Our team attempt to promote that due to the fact that a lot of firms in the males's band area do not produce. They fall ship or even purchase from international and afterwards ship it out. But our company wish it to last a life-time as well as be actually one thing individuals may take pride in.Our team have actually had a ton of excellence along with our military heritage compilation, where our experts resource unique army products. We have the M1 Garand rifle inventory, the hardwood part, coming from World War I. Seeing our team placed that in the lathe as well as cut a piece out for a band is amazing.Our advertising and marketing for those bands discuss the background, the soldiers, where the tool was utilized, and things like that. My other half and I studied filmmaking in college. We utilize our skill-sets to teach as well as narrate. For example, I just recently acquired an e-mail from a customer who discussed that his grandpa utilized to steer M1 storage tanks. The customer blessed some of those rings to his grandpa, and they possessed fairly a mental substitution. It's nice to aid consumers connect with their past times and also develop something significant.Bandholz: Where can people purchase a band coming from you?Ruggiero: ManlyBands.com. Our experts possess photos on Instagram, also. I perform Twitter and also LinkedIn.